Time and Attention
“consumer behavior shows engagement levels are 25 times higher than clicks”
Time and Attention in Digital Advertising
Advertisers want to know “are users seeing my ads?” and unlike TV, the Dwell Time metric can answer a definitive “yes they are,” providing a key engagement measurement irrespective of click-thru.
This issue of the Analytics Bulletin presents significant findings into consumer behavior across multiple ad formats, emphasizing the power of video and length of time users willingly engage with online ads
Register here for the Eyeblaster Analytics Bulletin?
3 Comments
babafisa on August 3rd, 2009
I thought this was a very interesting post thanks for writing it!
hotspot shield on August 4th, 2009
Inga said “what a load of crap!” just for the sake of irony, but I’ll refrain
Arsento on August 3rd, 2009
I added your blog to bookmarks. And i’ll read your articles more often!