About

easyconcepts.com started with two friends in an attic with a mission to become a small giant in the rich media advertising space.

Guy Makmel learned the power of rich media during the late 90s with his previous company called the music channel. Danny van der Cingel, who was working for the leading Dutch search engine called Ilse.nl and serveral other online agencies shared the same passion for rich media.

Disappointed with what they saw on the webvertising space, Danny and Guy decided to create easy concepts to make rich media more scalable and reachable for the advertising industry. Along the journey, they learned to know Eyeblaster (MediaMind), today one of the leading rich media platforms out there. It was the perfect match.

From early 2003 easyconcepts.com is representing the eyeblaster (MediaMind) platform in the Benelux, Russia, Turkey and Israel. In 2009 the company decided to expand their portfolio and to offer digital advertising solutions for casual games and social media. With offices in Amsterdam, Tel Aviv, Moscow, Cape town and activity in several european countries.

easyconcepts.com attracted a list of glamorous clients who are leaders in their own fields and is continuing to produce interactive campaigns that has become known for over the past view years.