MediaMind

VIDEO INTRO TO MEDIAMIND - AD AGENCY SOLUTION

QUICK SPECS FOR CREATIVE AGENCIES

On this page you can find basic MediaMind specs. We strongly advise you to download the MediaMind Workshop for Flash and to visit the MediaMind Creative Trainingzone.

start here!

MediaMind Workshop


Please make sure you install the MediaMind workshop for flash, this will allow you to create, configure and upload the ads without leaving your FLASH authoring tool. Download here! You need an creative account/login (FREE of charge) to upload your banners to the MediaMind platform. Send your company details to MediaMind[at]easyconcetps.com. Download request form.

Download the Adobe extension manager here if not available on your pc/mac.

AD ID’s


Once you are ready with your creative in Flash hit the upload ad button in the MediaMind Workshop component. You should send the MediaMind AD ID to the media agency and to MediaMind Amsterdam. See here where to find the MediaMind AD ID in the workshop.

Creative tips

  • All formats can contain video - please choose creative size 2,2 mb or 10 mb in platform.
  • Use the MediaMind video loader component in the MediaMind workshop. or choose one of the basic templates provided in the MediaMind workshop.
  • Please keep first frame in flash file always empty, this is because when uploading we are including the MediaMind class into the flash file.
  • Layer is called panel in the MediaMind platform
  • All banners require a backup gif. You do not have to create backup gif for panels(layers)

For other features or formats like homepage takeover, ad synchronization, data capture, dynamic xml or behavioral ads please contact our support team amMediaMind[at]easyconcetps.com or visit the trainingzone in the MediaMind platform.




Autoclose actionscript

Info


To be used in all expandable banner formats that need to auto close after x seconds.

  • 180×150 pre expandle
  • Pre-expanable banner
  • Banner + Overlayer

Short version


/* Download FLA file example here!
http://tinyurl.com/autocloseas3 */

--------------------------------
/* Actionscript 2 - short version */

function CloseIt() {
fscommand("ebAutoClose", "");
trace("close");
}

CloseItID = setInterval(CloseIt, 8000);
--------------------------------

/* Actionscript 3 - short version
Note: The name of the function is
called 'CloseLayer'.
IMPORTANT: */

include "ebFlashActionsAS3.as";
function CloseLayer(event:TimerEvent):void
{
trace("CloseLayer() function called at " +
getTimer() + " miliseconds.");
EB.CollapsePanel("Panel1", "Auto")
}
var CloseLayerTimer:Timer = new Timer(8000, 1);
CloseLayerTimer.addEventListener(TimerEvent.TIMER,
CloseLayer);

CloseLayerTimer.start();

Extended version

/* The following extended versions kill
the interval/timer when user made interaction with the
asset so it avoids the //layer/panel to be closed.
Download FLA file example here!

http://tinyurl.com/autocloseas3 */
-----------------------------------

/* Actionscript 2 - extended version
copy the code below and insert it
into the 2nd keyframe. create a button
instance and call it "myButton"
Mc's & vars: */

// button instance on stage.

var myButton:MovieClip;
// interval object.

var ebCloseItID;
// amount of miliseconds the ad should close.

var ebTimeToClose = 8000;
/* Function to start the close interval; */

function ebStartAutoClose():Void {

ebCloseItID = setInterval(ebCloseIt, _root.ebTimeToClose);

}
// Function to stop the ad from closing.

function ebStopAutoClose():Void {
clearInterval(_root.ebCloseItID);
}

/* Close interval function: */

function ebCloseIt():Void {
fscommand("ebAutoClose", "");
clearInterval(_root.ebCloseItID);
trace("ebAutoClose");
}

/* Button functions: */
myButton.onRollOver = myButton.onDragOver = function () {
_root.ebStopAutoClose();
};

myButton.onRollOut = myButton.onDragOut = function () {
_root.ebStartAutoClose();
};

myButton.onRelease = function() {
_root.ebStopAutoClose();
fscommand("ebInteraction", "");
trace("ebInteraction");
};
-----------------------------------

/* Actionscript 3 - extended version */
/* IMPORTANT: */

include "ebFlashActionsAS3.as"
import flash.display.*;

import flash.events.MouseEvent;
/* Start TimerEvent to close the layer/panel

automatically after 8 seconds; */
function CloseLayer(event:TimerEvent):void {
trace("CloseLayer() function called at " + getTimer() + " miliseconds.");

EB.CollapsePanel("Panel1", "Auto");
CloseLayerTimer.removeEventListener(TimerEvent.TIMER, CloseLayer);
stage.removeEventListener(MouseEvent.MOUSE_MOVE, StopCloseLayerTimer);
}
var CloseLayerTimer:Timer = new Timer(8000, 1);
CloseLayerTimer.addEventListener(TimerEvent.TIMER, CloseLayer);
CloseLayerTimer.start();

/* EventListener to stop the TimerEvent when user
interacts to avoid the layer/panel to close; */
function StopCloseLayerTimer(event:MouseEvent):void {
trace("CloseLayerTimer stopped at " + getTimer() + " miliseconds.");
CloseLayerTimer.stop();

CloseLayerTimer.removeEventListener(TimerEvent.TIMER, CloseLayer);
stage.removeEventListener(MouseEvent.MOUSE_MOVE, StopCloseLayerTimer);
}

stage.addEventListener(MouseEvent.MOUSE_MOVE, StopCloseLayerTimer);
---------------------------------------




234×60 expandable msgr

info


For MSN messenger

Size
234×60 banner + 300×250 layer/panel or 300×600 layer/panel (big size layer)

Behavior
Expands to 300×250 or 300×600 panel(layer)
300×600 panel should always expand upwards.
Panel opens on mouse over (Delayed expansion is required in some countries). This needs to be enabled in MediaMind workshop for Flash.
We recommend you to use the built in templates.

Actionscript Download pdf file overivew!
EB.Clickthrough, EB.CollapsePanel

Actionscript


/* Frame 1 should only contain empty keyframes.

The script #include "ebFlashActions.as" should be
included in all flash assets used in MediaMind: */

#include "ebFlashActions.as"

//Frame 2

stop();
/* Expandable Banner - Close Panel Button (Click)
"panel1" must correspond to the panel
name given in the MediaMind platform. */

close_btn.onRelease = function(){
EB.CollapsePanel("panel1");
}

/* Used to initiate the clickthrough URL action. */

clickthrough_btn.onRelease = function(){
EB.Clickthrough();
}

/* note: don't forget to give your button the
right property name e.g. "clickthrough_btn" */

Download


What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Flash

Download the 234×60 template or the 234×60 template incl video
See tutorial how to install the template in the MediaMind workshop

NEW template ActionScript 3 (AS3)
234×60 expandable messenger. Layer includes form fields.
including script to save form info if layer closes per accident for the user.
Download here!




180×150 pre-expandable

Info


For MSN Today

Size
180×150 banner + 555×360 layer/panel

Behavior
Expands to 555×360 layer(panel).
Panel opens automatically for x seconds.
Panel also may opens on mouse over.
This needs to be enabled in MediaMind workshop for Flash.
We recommend you to use the built in templates.

Actionscript preview here!
EB.Clickthrough, EB.CollapsePanel

Actionscript


/* Frame 1 should only contain empty keyframes.
The script #include "ebFlashActions.as" should be
included in all flash assets used in MediaMind: */

#include "ebFlashActions.as"

//Frame 2

stop();
/* Expandable Banner - Close Panel Button (Click)
"panel1" must correspond to the panel
name given in the MediaMind platform. */

close_btn.onRelease = function(){
EB.CollapsePanel("panel1");
}

/* Used to initiate the clickthrough URL action. */

clickthrough_btn.onRelease = function(){
EB.Clickthrough();
}

/* note: don't forget to give your button the
right property name e.g. "clickthrough_btn" */

Download


What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Flash

Download the 180×150 pre-expandable template
See tutorial how to install the template in the MediaMind workshop




Expandable banner

Info


For all publishers available

Size
this info can be used for all banner sizes

Behavior
Position and size of layer(panel) depends on banner format and publisher specs.
Panel opens on mouse over. This needs to be enabled in MediaMind workshop for Flash. We recommend you to use the built in templates.

Actionscript preview here!
EB.Clickthrough, EB.CollapsePanel

Actionscript


/* Frame 1 should only contain empty keyframes.
The script #include "ebFlashActions.as" should be
included in all flash assets used in MediaMind: */

#include "ebFlashActions.as"

//Frame 2

stop();
/* Expandable Banner - Close Panel Button (Click)
"panel1" must correspond to the panel
name given in the MediaMind platform. */

close_btn.onRelease = function(){
EB.CollapsePanel("panel1");
}

/* Used to initiate the clickthrough URL action. */

clickthrough_btn.onRelease = function(){
EB.Clickthrough();
}

/* note: don't forget to give your button the
right property name e.g. "clickthrough_btn" *

Download


What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Flash.

Download the expandable banner template
See tutorial how to install the template in the MediaMind workshop




Banner + DHTML overlayer

Info


For all publishers

Size
Banner + DHTML overlayer (pre-expandable)
this info can be used for all banner sizes

Behavior
Position of layer(panel) depends on banner format and publisher specs.
Panel opens automatically for x seconds.needs to be enabled in MediaMind workshop for Flash. We recommend you to use the built in templates.
Use a replay button in banner (on click) to show layer again.

Actionscript preview here!
EB.Clickthrough , EB.CollapsePanel, Replay button: EB.ExpandPanel see overview MediaMind Methods

Actionscript


/* Frame 1 should only contain empty keyframes.
The script #include "ebFlashActions.as" should be
included in all flash assets used in MediaMind: */

#include "ebFlashActions.as"

//Frame 2

stop();
/* Expandable Banner - Close Panel Button (Click)
"panel1" must correspond to the panel
name given in the MediaMind platform. */

close_btn.onRelease = function(){
EB.CollapsePanel("panel1");
}

/* Used to initiate the clickthrough URL action. */

clickthrough_btn.onRelease = function(){
EB.Clickthrough();
}

/* note: don't forget to give your button the
right property name e.g. "clickthrough_btn" */

Download


What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Flash

Download the pre-expandable template
See tutorial how to install the template in the MediaMind workshop




Rich polite banner

Info


For all publishers available!
Rich (polite) Banners

Size
IMU, skycraper, large IMU, leaderboard, Rectangle or Splash page (all sizes)

Behavior
fixed rich media banner formats.

Actionscript preview here!
EB.Clickthrough

Download


What to use
in mediaplan: rich banner
as creative format: polite banner
to create the banner: download the MediaMind component for Flash

Download the polite banner template or polite video banner template
See tutorial how to install the template in the MediaMind workshop




Overlayer - floating ad

Info


For all publishers available
Overlayer only (floating ad)

Size
See publisher specs.

Behavior
The floating ad is a layer only format. Layer expands automatically and closes after x sec. This needs to be enabled in the MediaMind platform. We recommend you to use the built in templates.

Actionscript preview here!
EB.Clickthrough
EB.CloseAd

Download


What to use
in mediaplan: out of banner
as creative format: floating ad
to create the banner: download the MediaMind component for Flash

Download the floating ad template




Wallpaper (background)

Info


For all publishers available

Size
Large image or use tilling to show background.

Behavior
Covers background site jpg or gif 300kb max weight.
Enable ignore scrolling in MediaMind for IE wallpaper ad and copy wallpaper ad in the platform and disable ignore scrolling for Firefox browsers. This can be done with Browser filters.

Actionscript
Not applicable. To make wallpaper parts clickable use the panel from an expandable banner and position it on top of wallpaper/background area.

What to use
in mediaplan: out of banner
as creative format: wallpaper
to create the banner: download the MediaMind component for Flash




Page overlay (commercial break)

Info


For all publishers available!

Size
Fullpage, cover website page

Behavior
Layer is auto expanded covers complete page (you can also keep website header visible) and closes after x sec.
This needs to be enabled in MediaMind workshop for Flash. We recommend you to use the built in templates.

Actionscript preview here!
EB.Clickthrough
EB.CloseAd

Download


What to use
in mediaplan: out of banner
as creative format: commercial break
to create the banner: download the MediaMind component for Flash

Download the commercial break template




Standard banners

Info


For all publishers available!

Size
IMU, skycraper, large IMU, leaderboard, Rectangle (all sizes including IAB)

Behavior
fixed banner formats up to 50kb

Actionscript preview here!
EB.Clickthrough

Download


Download the standard banner template
See tutorial how to install the template in the MediaMind workshop

What to use
in mediaplan: standard banner
as creative format: standard banner
to create the banner: download the MediaMind component for Flash




Instream ads (pre-roll video)

Info


MediaMind offers instream tracking pixels or instream ads.

Instream tracking pixels are special tags to report impression, clicks and other video metrics.

Instream ad is an video hosted on the MediaMind platform. This can be an FLV or WMV. For full reporting we recommend Instream ads. For more info contact MediaMind[at]easyconcepts..com




MSN Takeover specs

Info


MSN Takeover exist of a wallpaper, expandable rectangle and optional(depends on msn portal) of a leaderboard. Download the following PDF for more info how to built a takeover.



SideKick ad

Info


For all publishers available!

The Sidekick ad is a format that can move the complete site for a specific amount of seconds to the left and show a layer with flash/video in it. See demo here

Size
Fixed banner like 300×250 or 728×90
Layer/panel (see publisher specifications, any size is possible)

Behavior
Layer/Panel expands and moves the site to the right
Layer/Panel should always expand on the right side of the site.
Panel open on mouse click only.
optional Panel opens once per unique visitor automatically.

We recommend you to download the below template. If you decide to open the panel automatically once per unique visitor you need to include the auto close commmand, see actionscript

Download


download here! the template with custom actionscript
EB.Clickthrough
EB.ExpandPanel
Close button for the layer: See custom script in template
Auto close after 10 seconds script. download here!

Add this auto close (closeIt function) code to the second keyframe of the actionlayer on the timeline of the layer/panel

The name of the overlayer for an expandable banner is normally “Panel1”. However for the SideKick banner we have call the overlayer “SideKick” instead of “Panel1”. See template!

What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Fash

Download the sideKick template here

instruction Publishers


In order to let the SideKick work correctly we have to add an custom script to the MediaMind serving tag. Download the follow zipfile together with *.pdf document that explains what we have to add. Basically it’s a matter of placing the following script above the serving tag and again place the “cs=1&” token to the serving tag to tell the tag there a custom script that need to be loaded.

Download sidekick customscript here!

NOTE: you need to include (…and cs=1& to the serving tag)

MSN specific instructions
The sidekick panel had a transparency problem. This is a know limitation on msn pages. please use the following script.

Download sidekick customscript here!




Messenger Share the Ad

Info


NEW Messenger Share the Ad in tab/activity window

This format allows users to share the ad they are viewing with a friend from their buddy list. You can share the same ad (messenger expandable) or a different ad (polite banner).
The sharing functionality is available through the panel.

When the activity is shared, we actually load a HTML page into the activity window.
The content can be any HTML page that includes the shared ad (built in MediaMind platform as polite banner). It means that you can custom the look and feel of the activity page to display any background (color/image) and gives the user a cooler user experience. When you choose to customized this HTML page, you will have to provide this HTML to MediaMind engineers.

The limitation for this Share ad feature is that both the user and friends should use windows live messenger.

Size
Max the size of the MediaMind ad (content) in the activity window/tab is 500×500. Please confirm this with your local msn contact person.

Behavior
The share functionality should be triggered by a button on the panel/layer SWF of the 234×60 expandable layer or 180×150 expandable. The ‘Share Ad’ functionality is using the activity sharing functionality of the MSN messenger. There is a special setup needed to be done for each ad that needed to be shared. This setup is handled by Eyebaster engineers that needs to get the details of the ad to share (ad ID, account, flight start and end dates).
Once setup is completed, MediaMind will activate it for the campaign.

Note: the ad in the tab can contain completely different content then layer or banner. its an MediaMind ad thats is built separately. If are limited in time you can obviously use the same design as in the layer/panel.

Download


Actionscript preview here!
EB.Clickthrough
To trigger share ad functionality, the following fscommand needs to be inserted into the share button in the 234×60 expandable or 180×150 layer. Download example fla here

What to use
in mediaplan: rich banner
as creative format: expandable banner
to create the banner: download the MediaMind component for Fash

Click on other tabs to learn how to built the 234×60 expandable or the MSN today 180×150 expandable

See tutorial how to install the template in the MediaMind workshop