A nice article from our Guru Dean Donaldson why brand marketers shouldn’t ask what their click rates are but what the most effective path to user conversion involves. One digital experience strategist delves deeper. Click here to read more…
Are you able to see the relationship in campaigns between display ads and search in one report? Probably the answer is NO. Now its possible and its called Channel Connect for Search. I believe that this can bring a huge value to advertisers and agencies by using the path to conversion option. Download here the pdf file for more info. Its a one pager so don’t worry you don’t have to read 20 pages to understand the concept.
