Tag Archives: contextual ad

Nov200821

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Amstel Lease Contextual ad

For Amstel Lease in The Netherlands we created a new type of ad that is using the latest mashup / contextual ad technology. Design and Concept was done by The People’s Valley. Our part was the creative production including the contextual ad component.
With this contextual component we are able to grab content from any site and use it in the ad. In this campaign we grabbed the live news headers from 10 different news sites. It allowed us to make the ad extremly relevant to the content and interest for the viewers. Click here to see how it works.

Aug200811

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What are Eyeblaster MashupAds?

MashupAds are dynamic display ads that change when your content changes. The ad takes content from a publisher’s site and mashes it up with content from an advertiser’s site, creating an ad relevant to the user’s browsing experience. MashupAds raise brand awareness by bringing this relevant external content: say you’re a movie studio running an ad campaign for DVDs. With MashupAds, you can show a live feed of the top 10 video purchases from your studio within the ad, and even show him details including cover, description, actor bios, see example


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