What is user intent in 30 seconds by Dapper
Great 30 seconds presentation by Paul Knegten about user intent…
Tag Archives: dynamic ads
IKEA Ad wins Eyeblaster Award
The International Judge’s Choice Award was awarded to Creative Agency MediaFront and Media Agency Mediacom NO (Norway) for IKEA Set the Table . See demo
“It is always rewarding to get recognition for our work and its extra special to receive this award when you look at the high quality of the Eyeblaster campaigns around the world,” said Sverre Stabell, interactive director at MediaFront. “We feel that the banner ad is underestimated, and we always aim to bring more into the banner. In the IKEA case, we wanted to give the users the ability to set the table themselves and get inspiration, directly in the banner – without having to go to a campaign site. And, of course, display all the varieties and options that IKEA has to offer.”
Launch Windows 7 campaign
Finally… Microsoft Windows 7 campaign is taking off. Check this takeover. Its is built of an dynamic ad and a clickable wallpaper. This campaign run on MSN Finland. See demo
