Amstel Lease Contextual ad
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For Amstel Lease in The Netherlands we created a new type of ad that is using the latest mashup / contextual ad technology. Design and Concept was done by The People’s Valley. Our part was the creative production including the contextual ad component. With this contextual component we are able to grab content from any site and use it in the ad. In this campaign we grabbed the live news headers from 10 different news sites. It allowed us to make the ad extremly relevant to the content and interest for the viewers. Click here to see how it works. |
To show the power of MashUp ads we created a live ad were we load the KLM take of fares dynamically from the KLM.com website. Without and integration or coding on both ends – content provider and ad designer. This new technology brings new possibilities, saves on the production side and makes ads up-to-date/relevant. We can combine this ad with our GEO targeting feature and the content will change according to the country you are viewing the ad. So e.g. German viewers will see flights and fares that are relevant to them. 