Online retailer BOL.com page takeover

Bol.com, an online retailer, launched recently their first Eyeblaster page takeover on MSN NL. I am recognizing the graphics in the wallpaper from the TV commercial. So here is the thing. Often we hear from media agencies and publishers that online retailers are only interested in direct response campaigns and for that reason they are not interested in Rich Media. Well sit back and click to see this fullpage in your face rich media campaign.